Project: Trinity TAG Week 2026 Event and Branding
Client: Trinity College
Role: Strategic Advisor, Designer to internal team
This campaign created a record-breaking Trinity Athletics Giving Week! 27 varsity teams. A significant alumni network. (One bantam.) Fundraising is a multi-year effort. This is what can happen when an organization thinks long- term and consistently across all touchpoints—print, email, social, direct mail, online. Working closely with the internal team, the video shows a fraction of the assets that were designed and implemented for the weeklong campaign, with each athletic team getting involved and momentum tracked via leaderboards. TAG Week 2026 created new benchmarks for both the number of donors participating and dollars raised to support Bantam athletics.
- Art Direction
- Branding
- Event Design
