Client: Focus, Doctors of Optometry
The visual identity for this optometry shop is a cheeky nod to the historic Snellen eye test. The optometrist has paired with Warby Parker to eliminate the usual pain touchpoints of the vision correction process and to provide seamless service in a modern setting. The identity work included the logo mark and supporting art and has been expanded for use on business cards, letterhead, receipts, staff shirts, lab coats, and the office interiors.
- Visual identity
- Art direction
- Identity design
- Art Direction