Client: Focus, Doctors of Optometry
The visual identity for this optometry shop is a cheeky nod to the historic Snellen eye test — reflecting the revolutionary nature of this optometry shop that eliminates the usual pain touchpoints of the vision correction process & provides seamless service in a modern setting. The identity system was created with far-reaching applications in mind including, but not limited to, business cards, letterhead, receipts, staff shirts, lab coats, and the office interiors.
- Visual identity
- Art direction
- Identity design
- Art Direction