Project: Stars Event Identity
Client: The Bushnell Center for the Performing Arts
Role: Strategic Advisor, Art Director, and Designer to internal Marketing Team
Held annually, this gala helps fund crucial arts education & enrichment programs. Celebrating their 90th year, The Bushnell Center for the Performing Arts had multiple reasons to name this year’s event “Stars”; in homage to the “stars” — celebrities, volunteers, and community members — who have graced their stages, as well as to give a nod to the passage of time from their opening night to current day… and to look optimistically forward to the future.
All the typefaces utilized in the design reference the soaring Art Deco style of the original building that houses the theater; these typefaces have traveled from the 20s & 30s, Havana, Italy, and Paris to arrive in present day Hartford, Connecticut. The invitation is a star-finder in which the recipient can compare the night sky they see to the night sky that appeared to revelers on The Bushnell’s starry opening night.
- Art Direction
- Interactive design
- Invitation Design