Project: Rock & Royalty Event Branding
Client: The Bushnell Center for the Performing Arts
Role: Strategic Advisor, Art Director, and Designer to internal teams
The annual fundraiser for this non-profit performing arts center supports crucial arts education & enrichment programs in the local community. This year, the gala event honors the spirit of rock royalty; the event identity takes its inspiration from the incredible contemporary music and themes in the shows coming to the center. The evening event is sophisticated, but fun! Traditional print techniques are leveraged in a thoroughly modern manner on both the Save the Date and the Invitation. The accordian-folded invitation mails flat, but — with a clever use of scores, folds, perforations, and die-cuts — can be built into a mini-castle to keep around as a reminder of the event. Furthermore, no part of the piece is a throw-away; the reply portion gets mailed back, the castle gets built, and a smaller card remains to pin to a calendar. The economic use of paper and production values was an intricate part of the design process to ensure that the non-profits budget was spent wisely and with the maximum impact. The language and art — from the “backstage pass” entry ticket to the record album dinner chargers — playfully lean into the high energy of rock and the sophistication of “royalty”… musical royalty, that is.
- Branding
- Event Design
- Illustration
- Interactive design
- Invitation Design
- Logo Design
- Social media
- Web design
