Project: Rock & Royalty Event Branding
Client: The Bushnell Center for the Performing Arts
Role: Strategic Advisor, Art Director, Illustrator, and Designer to internal Marketing Team
The annual fundraiser for this non-profit performing arts center supports crucial arts education & enrichment programs in the local community.
This year, the gala event honors the spirit of rock royalty. The Save the Date is one component of a larger event brand that takes its inspiration from the incredible contemporary music and themes in the current season of Broadway shows (“Tina – the Tina Turner Musical”, “Six”, “Jagged little Pill”, “Ain’t Too Proud – the Life and Times of the Temptations”) coming to the performing arts center. The evening event is sophisticated — but fun.
Traditional print techniques of foil printing and blind embossing are leveraged in a thoroughly modern manner. We created a duplexed card by printing red on one piece, foil and embossing on the other piece and gluing them together. The language and art playfully lean into the high energy of rock and the sophistication of “royalty”… musical royalty, that is. Mailed out the fall before the gala, the Save the Date is meant to build up anticipation for the full event brand reveal in the early spring.
- Event Design
- Interactive design
- Invitation Design
- Logo Design
- Social media
- Web design